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3 Thoughts on Business Development From Matt Silver, Partner and Top Broker with Urban Real Estate

Question One: Please introduce yourself, including what you do.

Matt Silver is a partner and top Broker with Urban Real Estate and has gained a national reputation as one of the premier real estate brokers in Chicago for his in-depth market knowledge, and persistence to close the most prudent deal for his buyers and sellers. Known for his success working with high-profile VIPs including major league sports figures, film and media celebrities, and CEOs, Matt maintains the strictest confidentiality and privacy possible on their behalf while often negotiating news-making deals across Chicago. With his team at Urban, Matt takes pride in offering clients a concierge, one-on-one service, that is unparalleled in the industry. “Sales Volume goes up and down, Service lasts a lifetime.” Matt was the 133rd President of the Chicago Realtor Association in 2016, and recently was awarded the coveted “Realtor of the Year” award by his peers from the Chicago Association of Realtors for 2018. He is involved at the State and National levels Serving on both Boards as a Director. He is also the Federal Political Coordinator for IL10th District, the State Legislative contact for the IL58th district, and serves as the liaison to the Consulate General of Israel.

Question Two: What are your top 3 tips for successful business development?

1. I analyze the top brokers in and out of my marketplace to see what they do to create and SUSTAIN market share. Ad campaigns, Company support, Market segment (luxury, Condo, SFH, Investment etc.) In Real Estate, there is a tremendous amount of information available to the consumer and I provide interpretation to the incredible amount of data.

2. I determine my actual potential for closing the leads I have and not worry about the volume I get, meaning if I receive 100 leads a month I work to determine pretty quickly who the “tire kickers” are and those who are ready to pounce ASAP. And I provide incredible service via email, calls and my referral networks

3. I volunteer my time to organizations with people from other industries etc., so I can prove myself in these social settings versus begging for RE business out of the gate without proving my worth. I surround myself with quality people who can help me and I can help – I try to have an information advantage.

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